VTMzomer
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| Country | Belgium |
|---|---|
| Headquarters | Vilvoorde, Belgium |
| Programming | |
| Language(s) | Dutch |
| Picture format | 4:3 (SDTV) |
| Ownership | |
| Owner | Vlaamse Media Maatschapij |
| History | |
| Launched | 20 June 2006 |
| Closed | 22 September 2006 |
VTMzomer (VTMsummer) was a Belgian pop-up television channel owned by Vlaamse Media Maatschapij. The channel was available on Belgacom TV for a period of three months during the summer of 2006, but wasn't available on Telenet. Telenet was interested in receiving the channel, but rejected due to technical limitations.[1] The channel was also the first digital channel in Flemish television history.[2] At the beginning of the experiment, few Flemish people had a Belgacom TV subscription, meaning that the channel would have low ratings during the target period (one of the faces of the channel, Erika Van Tielen, had a subscription to Telenet). It was also a test for VMMa to enter the digital market.[3]
The channel only broadcast during the summer period of 2006. At the end of the experiment, it was seen as a success, with plans to replicate the experience later. The channel ended its run being Belgacom TV's tenth most-watched channel.[4]
