Valdivieso advertising sign
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Location
Chile 93 General Bustamante Streer, Santiago, Santiago Metropolitan Region
Chile 93 General Bustamante Streer, Santiago, Santiago Metropolitan RegionMaterialNeon lighting
Letrero publicitario de Valdivieso | |
 View of the Valdivieso Sparkling Wine Sign at night, from Rancagua Street | |
 Interactive map of Valdivieso advertising sign | |
| Location | Chile 93 General Bustamante Streer, Santiago, Santiago Metropolitan Region |
|---|---|
| Material | Neon lighting |
| Decree N.º 219 on May 31, 2010 | |
The Valdivieso advertising sign (Spanish: letrero publicitario de Valdivieso)[1] is a rooftop outdoor advertisement at 93 General Bustamante Street, Santiago, Chile. Erected around 1954, it was declared a National Monument of Chile on May 31, 2010.[2][3][4][5][6][7]
The neon sign turns on at 9:00 PM during the summer and at 6:00 PM during the winter.[6]
The Valdivieso advertising sign was built in 1955 by the Luminosos Parragué company.[6] General manager Claudio Parragué stated:
"The companies wanted their products to portray a sort of 'magic.' That's why we used a mechanical electromagnetic system that, in time, ended up transforming the champagne bottle into a classic icon."