Valitut Palat
Finnish family magazine
From Wikipedia, the free encyclopedia
Valitut Palat (lit. 'Selected Pieces') is a monthly general-interest family magazine published in Helsinki, Finland. It is the Finnish edition of Reader's Digest.[1]
| Categories | Family magazine |
|---|---|
| Frequency | Monthly |
| Publisher | Oy Valitut Palat |
| Founded | 1945 |
| First issue | April 1945 |
| Company | CIL Group |
| Country | Finland |
| Based in | Helsinki |
| Language | Finnish |
| Website | Valitut Palat |
History and profile
Valitut Palat was started by Sanoma in 1945,[2][3] and the first issue appeared in April that year.[4] Eljas Erkko was instrumental in the establishment of the magazine, and his assistant Sirkka Ruotsalainen was the founding editor-in-chief.[4] Its publisher is Oy Valitut Palat[5] which was part of Reader's Digest Inc.[6][7] The Club Internacional del Libro group (CIL Group) acquired the Oy Valitut Palat on 30 April 2013.[8] The magazine has its headquarters in Helsinki and is published on a monthly basis.[9][10][11]
Valitut Palat supports both conservative values and modern technology.[12] During the Cold War period it functioned as a window for Finland to the West and was among the leading anti-communist publications in the country.[4] The Finnish-Soviet Union Association claimed that both Valitut Palat and Det Bästa, Swedish edition of Reader's Digest, were two major anti-Soviet propaganda tools in Finland.[13]
The magazine covers content from its parent publication, Reader's Digest, but its material is adapted to the needs and cultural background of Finnish readers.[2]
Circulation
The first two issue of Valitut Palat sold 50,000 copies and 75,000 copies, respectively.[4] The magazine had a circulation of 100,000 copies in 1957.[4]
In 2007 the circulation of Valitut Palat was 223,300 copies.[14][15] Its circulation was 197,000 copies in 2009, 187,404 copies in 2010[5] and 177,578 copies in 2011.[16] In 2012 the circulation of the magazine was 157,979 copies.[17] Its 2013 circulation dropped to 131,663 copies.[18]