Verified Audit Circulation
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| Company type | Private company |
|---|---|
| Industry | Publishing |
| Founded | Los Angeles (1951) |
| Founder | Geraldine Knight |
| Defunct | Closed December 2022 |
| Fate | Chapter 7 bankruptcy |
| Headquarters | |
Area served | United States |
Key people | Tim Prouty (CEO) |
| Products | Circulation audit reports delivery verification reports research |
| Website | Verifiedaudit.com |
Verified Audit Circulation was a United States company founded by Geraldine Knight in 1951 that conducted circulation audits of both free and paid print publications and of traffic figures for web sites. The company also provided custom research and verification of field delivery of products such as yellow pages directories, branded delivery bags, and door hangers.[1]
As an independent audit firm, Verified Audit Circulation worked with publication circulation figures provided by their publisher clients, to verify or adjust these circulation numbers, based on examining a their printing and financial records. Field research was also conducted to confirm circulation figures. Circulation audit findings were compiled and released in audit reports, which advertisers used to make decisions about advertising placements.[2]
As the advertising industry began its move to the internet, despite the lack accountability in that medium, the world of print publishing and its many associated industries began a rapid decline that brought us to where we are today.
On December 21, 2022, Verified Audit Circulation filed for Chapter 7 bankruptcy, and liquidated its assets.[3]