Veronica Swanson Beard
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June 23 1979
Fashion Designer
Swanson inheritance
Veronica Swanson Beard | |
|---|---|
| Born | Veronica Swanson June 23 1979 Naples, Florida, U.S. |
| Education | Tulane University Parsons School of Design |
| Occupation(s) | Entrepreneur Fashion Designer |
| Known for | Veronica Beard (clothing brand) Swanson inheritance |
| Spouse | Jamie Beard |
| Children | 3 sons |
| Family | Carl A. Swanson (great-grandfather) |
Veronica Swanson Beard (born June 23 1979) is an American entrepreneur and fashion designer[1][2] who co-founded Veronica Beard, a contemporary fashion company, with her sister-in law Veronica Miele Beard.[3][4] Swanson Beard launched the brand in 2009 and has continued to run it with Miele Beard as the company scaled.[5]
Swanson Beard's fashion label made its New York Fashion Week debut in September 2012 with its Spring/Summer 2013 collection.[6] In 2012, the label was available in 62 stores, including Saks Fifth Avenue.[7] By the end of 2013, that number increased to 82, with a year-over-year sales jump of 30 percent.[7] Between 2016 and 2019, the brand's sales increased at an average annual rate of 90 percent while its headcount tripled.[8] By 2018, the brand's sales exceeded $100 million.[8]
The brand Veronica Beard is backed by retail executive Andrew Rosen among a private group of investors, and the brand may be raising more investor funding in 2020.[9]