Verve (clothing brand)
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| Product type | Athletic apparel, activewear |
|---|---|
| Owner | Hung Yi Enterprise (鴻懿企業) |
| Country | Taiwan |
| Introduced | 2020 |
| Markets | Taiwan |
| Ambassadors | Sunny Wang (2023–2024) and Yu Chang (2025–) |
| Website | verve |
Verve is a Taiwanese activewear and athleisure clothing brand founded in 2020 by entrepreneurs Yu-Tai Cheng (鄭宇泰) and Po-Hsiang Shih (施博翔). Known primarily within Taiwan's fitness community, the brand has developed a following for its focus on domestically produced high-performance textiles and its emphasis on product quality. Verve's revenue surpassed NT$100 million within two years of launch, and the company has continued to report annual revenue doubling, despite fluctuations in Taiwan's e-commerce market.[1]
Verve was established in late 2020 by Cheng and Shih, who launched the brand with a focus on athletic performance clothing designed using Taiwan-manufactured technical fabrics. From its inception, the company adopted a production philosophy that emphasized extended testing and sampling, where each garment size is tested through physical wear trials.[2]
The brand first rose to prominence in Taiwan's fitness community, where its minimalist designs and focus on comfort helped it gain a dedicated consumer base. By 2022, Verve's annual revenue had exceeded NT$100 million, marking rapid growth for a young independent apparel company.[3]
In 2023, Verve introduced its first official brand ambassador, the Taiwanese actor and fitness personality Sunny Wang, aligning the brand more closely with lifestyle marketing and expanding its visibility.[4] That same year, Verve launched its first flagship pop-up store in Taipei at the PPP Art & Fashion Space. The pop-up emphasized in-person try-on experiences, reflective metallic visual design, and promotional limited-edition items.[5]
Despite increasing competition from international e-commerce platforms targeting the Taiwanese apparel market, Verve has continued its growth trajectory through domestic production partnerships and niche positioning within the gym and fitness sectors. In 2025, Verve announced its partnership with Yu Chang as ambassador, a Taiwanese professional baseball infielder.[6][7]