Vexbolts
American social media personality
From Wikipedia, the free encyclopedia
Vexbolts is an American social media personality and TikTok creator known for viral gaming and meme-related videos, particularly content derived from Fortnite and the catchphrase "let him cook".[1][2] He became the subject of the viral "Vexbolts mass unfollowing" campaign in late 2024 and early 2025, a coordinated TikTok trend that drew millions of temporary followers before a mass unfollow on New Year's Eve.[3][4]
Career
Vexbolts rose to prominence in 2023 after a clip of him playing Fortnite went viral, with the creator shouting "let him cook", a phrase that became closely associated with his online persona.[1] After joining TikTok in 2021, he built an audience through gaming videos and trend-driven posts.[2]
In late 2024, his content became increasingly associated with internet memes and "brain rot" humor, contributing to both his popularity and criticism online.[5]
Vexbolts mass unfollowing
In December 2024, Vexbolts became the target of a viral TikTok campaign urging users to unfollow him at 11:59 p.m. EST on December 31 so that he would be "left in 2024".[6] The campaign spread rapidly through TikTok comments and videos, often using the copypasta "Vexbolts mass unfollowing Dec 31st, spread the word".[3]
Although the campaign was intended to reduce his audience, coverage by multiple outlets noted that it had the opposite effect. His follower count reportedly rose from around 1 million or 1.5 million to more than 8.5 million, before the coordinated unfollowing began.[7][8]
After midnight on January 1, 2025, Vexbolts lost millions of followers, including roughly 1 million in seconds according to reports, but still retained a larger audience than before the campaign began.[8] Variety described the episode as an example of self-aware online promotion that turned hostile attention into audience growth.[9]
TikTok Live record
On December 31, 2024, Vexbolts staged a "funeral" livestream on TikTok as the unfollowing event approached. According to Dexerto, the stream reached 996,200 concurrent viewers, which the publication said may have set a TikTok Live viewership record and ranked among the highest-viewed TikTok livestreams on record.[10]
Collaborations
As the unfollowing campaign gained attention, Vexbolts collaborated with several large creators and brands. One of the most widely reported collaborations was with MrBeast, who appeared in a December 31, 2024 TikTok video joking that Vexbolts was "left in 2024". Dexerto reported that the video received more than 74 million views in less than one day.[11]
Variety later reported that MrBeast appeared in three videos with Vexbolts to promote Lunchly meal kits, with the posts collectively drawing about 151 million views in a few days.[9]