Viamedia, Inc.
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- Jeff Carter
- Todd Donnelly
 | |
| Company type | Corporation |
|---|---|
| Industry | Advertising technology, Digital advertising, Television advertising[1] |
| Founded | 2001 |
| Founder |
|
| Headquarters | |
Area served | Worldwide |
Key people | |
| Products | Advertising |
Number of employees | 150+ (2025) |
| Website | ViamediaTV.com |
Viamedia is an independent provider of omnichannel advertising solutions headquartered in Lexington, Kentucky. The company provides advertising sales management and technology services for MVPD's, cable TV operators, and streaming and digital video providers across the United States.
As of 2025, the company manages advertising sales for more than 100 video service providers across 75 designated market areas (DMAs) in 28 states, placing over 1 million ads daily on behalf of more than 6,000 local, regional, and national advertisers.[7]
Its offerings include linear television, connected TV (CTV), and digital advertising solutions, combining local inventory access with audience targeting and programmatic advertising technology.
Following its 2025 acquisition of LocalFactor, Viamedia expanded its programmatic advertising capabilities to support privacy-compliant audience targeting and omnichannel campaign execution.[8]
Viamedia was founded in 2001 by Jeff Carter and Todd Donnelly.[9] In January 2011, Viamedia announced that it had partnered with Lake Capital, a private equity firm headquartered in Chicago, Illinois.[10] In December 2020, the company promoted former Chief Revenue Officer, David Solomon, to president and CEO.[11]
In March 2025, Viamedia acquired LocalFactor, a Connecticut-based digital advertising company founded in 2021.[12] Following the acquisition, LocalFactor founder Evan Rutchik was appointed president and chief strategy officer, and the company reorganized its executive leadership team to integrate operations across linear television, streaming and digital advertising.[13]