Victorian Plumbing
British eCommerce company
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Victorian Plumbing is a British eCommerce company listed on the London Stock Exchange's Alternative Investment Market (AIM).[2]
History
The company was founded by Mark Radcliffe from his parents' shed in Merseyside in 2000.[3]
In 2016, the High Court of Justice ordered the company to pay £1.75 million to its online competitor, Victoria Plum, in a trademark infringement dispute.[4]
On 22 June 2021, the company floated on the Alternative Investment Market[3] with a market capitalisation of £850 million.[2] Its founder divested £212 million worth of shares, reducing his share to 46%.[5] Radcliffe's brother and mother owned a 20% stake between them.[6]
In May 2024, Victorian Plumbing acquired its online competitor Victoria Plum for £22.5 million, just over six months after Victoria Plum's pre-pack administration sale. This included the MFI brand. The company closed Victoria Plum a few months later, in October 2024. However they kept the MFI brand with the intention of relaunching it.[7][8][9]
Operations
The organisation employs approximately 540 people across its headquarters in Leyland and Skelmersdale, Lancashire and its premises in Birmingham.[6]
Sponsorship
On 6 June 2023, the company announced that it would become the principal shirt sponsor of EFL League One team Bolton Wanderers.[10]
The deal was extended in December 2025, ensuring Victorian Plumbing would continue to be Bolton's shirt sponsor until the end of the 2028–29 season.[11]
In 2024, Victorian Plumbing announced its involvement in snooker through a partnership with the World Snooker Tour. It also became the title sponsor of the UK Championship, one of the snooker's Triple Crown event.[12]