Vigloo
Microdrama streaming service
From Wikipedia, the free encyclopedia
Vigloo (Korean: 비글루) is a South Korean microdrama, also known as short-form drama, series streaming platform owned by SpoonLabs, with headquarters in Seoul.[1] It provides content produced in South Korea, Japan, and the United States.[2] Vigloo produced the first AI-created short-form drama in South Korea.[3]
History
Vigloo launched in July 2024.[4] After receiving an equity investment of $86 million (₩120 billion) by South Korean video game company Krafton in September 2024,[5] Vigloo expanded to the U.S.[6] In January 2025, Vigloo unveiled its first in-house produced drama, Xs Who Want to Kill: Adultery Investigation Unit.[7] Vigloo had been testing the use of AI in post-production and visual effects,[8] and in October 2025 released two original dramas produced entirely with AI.[9][3] It adapted its live action Japanese short-form drama Boyfriend Search Project – Kissing 5 Men into the first short-form animation series made with AI technology in South Korea.[10]
Of the top free entertainment iOS apps in South Korea, Vigloo ranks Number 3 as of January 2026.[11]
Service
Content
Vigloo offers both original and licensed content.[12] It partnered with Passionflix to repackage the latter's original series The Secret Life of Amy Bensen into 35 vertical "bite-sized episodes".[13][14] The most popular genre is romance, such as romantasy.[15]
Business Model
Vigloo is available around the world, providing subtitles in nine languages, including Korean, English, and Japanese. Fifty percent of Vigloo's revenue comes from the U.S.[2] Vigloo operates on a freemium model, where viewers can try several episodes and then can choose to continue by subscription or in-app purchases.[8] As of September 2025, 70% of Vigloo viewers were over 35 years old.[8]
Microdramas
Emerging during the early COVID period in China, microdramas have grown into a 7-billion-dollar market with dozens of dedicated platforms now operating.[8] Although the format first expanded across Asia, short-form scripted content optimized for mobile viewing is increasingly being produced and watched in markets worldwide.[16]