Vinted

From Wikipedia, the free encyclopedia

Company type
Private
IndustryE-commerce / Second-hand marketplace
Founded2008
FoundersMilda Mitkute, Justas Janauskas
Vinted
Company type
Private
IndustryE-commerce / Second-hand marketplace
Founded2008
FoundersMilda Mitkute, Justas Janauskas
HeadquartersVilnius, Lithuania
Area served
Europe (26+ markets)
Key people
Thomas Plantenga (CEO)
ProductsSecond-hand fashion and other items
RevenueIncrease€1.1 billion (2025)[1]
Increase€62 million (2025)
Number of employees
2,000+
WebsiteOfficial website

Vinted Group UAB is a Lithuanian technology company best known for its online marketplace Vinted. Vinted is the leading second-hand fashion marketplace in Europe and a go-to destination for all kinds of second-hand items.[2] According to the company, its mission is to make second-hand the first choice worldwide.[3]

The company operates as an ecosystem of businesses, including the Vinted Marketplace (its peer-to-peer resale platform), Vinted Go (logistics and shipping services), Vinted Pay (in-app payment solutions), and Vinted Ventures (an investment arm supporting the circular economy). Headquartered in Vilnius, Lithuania, it also has offices in Germany and the Netherlands and employs more than 2,000 people.

Vinted was co-founded in 2008 by Milda Mitkute and Justas Janauskas in Vilnius, Lithuania. The idea originated when Mitkute was moving house and wanted a way to sell clothes she no longer needed. Janauskas helped her create a website where users could trade clothing items.[4] In 2016, Dutch entrepreneur Thomas Plantenga joined Vinted as a strategy consultant and later became Chief Executive Officer, leading the company through a period of international growth.[5][6]

In 2019, Vinted became Lithuania’s first technology unicorn after raising €128 million at a €1 billion valuation in a funding round led by Lightspeed Venture Partners.[7] In October 2020, it acquired United Wardrobe, a Dutch competitor,[8] and in November 2020 German Kleiderkreisel and Mamikreisel were officially merged into the Vinted platform.[9] In 2024 it acquired Trendsales, a Danish resale platform.[10]

According to Vogue Business, Vinted’s revenue grew 61% between 2022 and 2023 and the company posted a net profit of €17.8 million in 2023.[11] Usage of Vinted in the UK has grown from 1.2 million users in 2021, to 8 million in 2023.[12] In 2024, the group reported consolidated revenue of €813.4 million (up 36% from 2023) and a net profit of €76.7 million, up 330% from 2023.[13] As of 2024, Vinted was valued at approximately €5 billion, operating in more than 26 markets worldwide and announcing plans to launch in Ireland, Greece, Latvia, Slovenia, and Estonia in 2025.[14]

In April 2026, Vinted completed a secondary share transaction of €880m, valuing the company at €8bn.[15]

Products and operations

Criticism

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