Vision Street Wear

In 1984 Vision sports released their first pro model skateboard for skater Mark 'Gator' Rogowski designed by Greg Evans.^[2] This was followed by a release of a pro model deck for skater Mark Gonzales (1985) and the iconic "Psycho Stick" (1986), both designed by Los Angeles-based artist Andy Takakjian.^[2] Soon after, Vision entered into a licensing agreement with SIMS Skateboards, to produce and market the SIMS brand.^[3] Gonzales went on to release a few more pro models with Vision before departing to form Blind Skateboards (a play-on-words with Vision) with World Industries.^[4]

With a surging popularity of skateboarding in the mid-1980s, Vision Sports launched the 'Vision Street Wear' brand, making clothing, and later shoes, as well as shifting targeting to include the BMX industry.^[5] The bold logo was designed by Greg Evans and inspired by the Frankie Goes to Hollywood "FRANKIE SAYS RELAX" t-shirts popular in summer 1984.^[2]

The 'Vision' trademark was sold in 2004 to Collective Brands, a subsidiary of Payless ShoeSource.^[6] In 2009, the company attempted to relaunch the Vision brand with an exclusive deal through Finish Line.^[7]

In 2014, Authentic Brands Group LLC acquired the licensing rights to Vision from Collective Brands.^[8]

• Official website
• A Gallery of Vision Skateboard Decks

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