Vitalite
British brand of sunflower oil-based spread
From Wikipedia, the free encyclopedia
Vitalite is a sunflower oil–based spread, produced by Dairy Crest in Kirkby, Merseyside.
 | |
| Formation | 1983 |
|---|---|
It began in 1983, being made by Kraft General Foods. In July 1996, it was bought by St Ivel, who were then bought by Dairy Crest in November 2002.[1] In 2008, it was relaunched as a dairy-free spread, making it suitable for vegans.
Advertising
A famous advertising campaign began in the United Kingdom during the 1980s, featured dancing sunflowers and a singing sun, with a parody of the song "Israelites" by Desmond Dekker. This campaign ran until 1994.[2] One of several versions of the parody lyrics began:[3]
- "Wake up in the morning wantin' some breakfast. What sunflower spread do I lay on my bread? Ohhh, Ohhh, Vitalite."
