Vitaminka
Macedonian food processing company
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Vitaminka AD Prilep, commonly known as Vitaminka, is a Macedonian food processing company headquartered in Prilep, North Macedonia. Founded in 1956, it has grown from a ground red pepper producer to a key regional player.[4][5] The company produces a variety of snacks, spices, sauces, beverages and confectionery. As a joint-stock company, it is considered one of the largest food processing companies in the country, as well as a prominent competitor in its region.[4][5]
Logo of Vitaminka | |
| Type | Joint-stock company |
|---|---|
| Industry | Food processing |
| Founded | 1956 |
| Founded by | Government of SR Macedonia |
| Headquarters | Prilep, North Macedonia |
| Area served | North Macedonia and over 30 export countries |
| Key people | Simon Naumoski (chairman), Sašo Naumoski (CEO)[1] |
| Products | Snacks, spices, sauces, beverages, confectionery |
| Slogan | World of tastes[2] |
| Revenue | MKD 3,689,160,000 (as of 2024)[1] |
| Employees | 690[3] |
| Website | https://vitaminka.company |
History
Vitaminka was initially established in 1956 in the Socialist Republic of Macedonia as a state-owned producer of ground red pepper. In 1974, the company expanded its product portfolio to include a broader range of food categories.[2]
In 1987 and early 1988, Vitaminka further expanded its manufacturing capacities.[6]
Following the dissolution of Yugoslavia in 1991, Vitaminka's revenue declined to approximately one-quarter of its previous annual level.[7]
In 2007, the European Bank for Reconstruction and Development (EBRD) began investing in Vitaminka, starting with a €4 million loan, followed by another €2 million in 2016 to support infrastructure development.[5]
Vitaminka was one of the eleven companies that founded Pakomak DOO Skopje, a non-profit packaging waste management organization formed on December 3, 2010.[8]
In February 2018, Vitaminka acquired Brilijant, a cooking oil brand headquartered in Štip.[9]
During the COVID-19 pandemic, Vitaminka set aside a budget of MKD 3.5 million as a response to the crisis, with most of the budget directed to the Ministry of Health and to non-governmental and humanitarian organizations for helping vulnerable groups of citizens.[10][11][12]
Products
Vitaminka produces over 400 packaging variants across several food categories, including snacks, spices, sauces, beverages and confectionery. Approximately 45% of Vitaminka's products are exported to over 30 countries.[2] The company also holds an ISO certified Halal standard.[4][13]
Notable brands include:[4][14]
- Stobi Flips, a corn based, gluten-free snack and one of the company's best-known products[15][16]
- Brilijant, a cooking oil brand based in Štip
- Vitaminka Ketchup, a branded line of tomato ketchup
- Dafinka, a spice made of various dried vegetables
- Atlantis, a chocolate sea shells brand
- Choco Stobi, chocolate-coated cereals
- Cevitana, an instant vitamin powder drink
- Vitanez, a mayonnaise brand
Awards
In 2014, the Government of North Macedonia awarded Vitaminka the statuette for best social practices in the category of "Employee relations".[17]
In 2024, Vitaminka was nominated for the "Most Desired Employer in Food Production" award by Vrabotuvanje.com.mk.[18]