Vu Technologies was founded as a high-end electronics company in 2006 by Indian businessperson Devita Saraf, who became its CEO and Design Head.[3]
The company turned profitable in 2012 and started exporting televisions to the United States.[4] Vu introduced ultra-high-definition television (4K HD) in 2014.[5]
Vu had annual sales of $30 million in 2015, with 300,000 units sold.[6][7] Vu Technologies gave away a 25% stake in the company to private equity investors.[4]
In 2016, Vu introduced entertainment-focused apps on its TVs, with video on demand including Netflix as a preloaded feature.[8] The company had 20 stores in Indian cities. Its designer TV sets include one made in collaboration with designer Tarun Tahiliani, with a Swarovski crystal frame.[3][9]
Vu Televisions are sold in 60 countries.[3][2][10] In 2016, Flipkart became its exclusive online sales partner.[11] The share of Vu grew to 40% of the total market share in the TV category for Flipkart.[12]
Vu Technologies imports all the components for panel manufacturing from China, Taiwan, South Korea and Japan.[13] The company had an annual turnover of ₹5 billion for 2016–17, and Flipkart reported that Vu had grown 200% on its marketplace in that period.[12][14][15]
