W.I.T.C.H. (song)

Cole initially performed a demo of the opening verse^[3] of the song on TikTok,^[4] where it received over 40 million views.^[1] She was singing original lyrics over a piece of instrumental backing music Nelson had shared on the platform.

A full version of the song was then released as her first single through Arista Records (who are owned by Sony Music Entertainment) on 7 July 2022.^[5] With nearly 300,000 pre-saves, it was Sony's biggest pre-save campaign for a female artist to that point.^[2] A music video followed.^[6]

"W.I.T.C.H." is an acronym for "Woman In Total Control (of) Herself".^[6] Cole described the song as reclaiming "the witch as a symbol of women's resistance. It celebrates women's strength, autonomy, and rebellion".^[1] The song was written by Nelson, Cole and Alexandra Soumalias, and produced by Nelson.^[5] The music was performed by Nelson on keyboards, guitar, bass and drum machine.^[7]

Cole received a Juno Award nomination for Breakthrough Artist of the Year at the Juno Awards of 2023.^[8]