WBIN (Tennessee)

The station signed on May 18, 1977,^[1] as WBIN, a 250-watt daytimer owned by Stonewood Communications Corporation. It increased its power to 1,000 watts in 1979.^[4] By 1989, the station was programming southern traditional gospel.^[5] A $197,000 sale of WBIN and the construction permit for WBIN-FM (93.1) to Family Communications was announced in 1995;^[6] for a period, WBIN shifted to a general religious format, but returned to southern gospel in December 1996.^[7]

Stonewood sold WBIN and WBIN-FM to BP Broadcasters for $265,000 in 1998.^[8] Upon taking over under a local marketing agreement that April, BP began simulcasting WBIN's southern gospel programming on WBIN-FM, replacing a contemporary Christian format;^[9] the simulcast ended in July, when the FM station became adult contemporary station WOCE.^[10]

BP Broadcasters sold WBIN to John and Jane Sines for $79,000 in 1999.^[11] The Sines programmed WBIN as a religious station;^[12] by 2003, the station was affiliated with the Three Angels Broadcasting Network.^[13]

The Sines donated WBIN to Pioneer Health and Missions in 2019.^[14] On September 19, 2019, WBIN went silent following the loss of its transmitter site; in applying for silent authority, Pioneer disclosed that it was in the process of selling the station.^[15] WBIN was acquired by George C. Hudson, III, effective June 2, 2020 for $2,500.^[16] The call sign was changed to WWRO on July 6, 2020,^[17] to allow the WBIN call letters to be transferred to a station in Atlanta. The Benton station never returned to the air as WWRO.

• Facility details for Facility ID 63492 (WWRO) in the FCC Licensing and Management System
• FCC History Cards for WWRO (covering 1975-1979 as WBIN)

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