Wey (marque)

Chinese automotive marque From Wikipedia, the free encyclopedia

Wey (pronounced WAY; stylized in all caps; Chinese: 魏牌; pinyin: Wèipái) is an automotive marque owned by the Chinese automaker Great Wall Motors. Launched in 2016,[2] the brand focused on premium crossovers and SUVs based on Haval models.[3]

Product typeAutomotive marque
CountryChina
Introduced16 November 2016; 9 years ago (2016-11-16)
Quick facts Product type, Owner ...
Wey
Product typeAutomotive marque
OwnerGreat Wall Motors
CountryChina
Introduced16 November 2016; 9 years ago (2016-11-16)
MarketsWorldwide
AmbassadorFeng Fuzhi (Wey brand CEO)[1]
Websitewey.com (Chinese)
global.wey.com (English)
Chinese name
Chinese魏牌新能源
Hanyu PinyinWèipái Xīnnéngyuán
Alternative Chinese name
Chinese魏牌
Hanyu PinyinWèipái
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Logo used until 2023

History

The marque launched in November 2016 as an "accessible" luxury SUV brand. The name Wey is derived from Great Wall Motor chairman Wei Jianjun's surname.[4]

At the end of 2022, the manufacturer announced its arrival in Germany and France.[5]

In 2024 they announced they brave decision to entering to the mexican market, knowing mexicans use the word "Wey" to refer to any guy in a coloquial or informal manner, and for some people that term may be offensive, and the announcement made different reactions across that country.

Leadership

  • Jens Steingraeber (2016–2018)[6]
  • Wei Jianjun (2018–2021)
  • Zhao Yongpo (2021–2023)[7]
  • Chen Siying (2023–2025)[8][9]
  • Feng Fuzhi (2025–present)[10]

Products

Current

Upcoming

Discontinued

  • Wey P8, mid-size crossover SUV (2018–2020)
  • Wey Tank 300, compact off-road SUV launched in 2020, and branched off towards the Tank brand as its first model[12]
  • Wey Latte, compact crossover SUV launched in 2021, in replacement for VV5 (2021–2025)
  • Wey Macchiato, compact crossover SUV launched in 2021, in replacement for VV5 (2021–2023)
  • Wey VV5, compact crossover SUV launched in late 2017 (2017–2021)[13]
  • Wey VV6, compact crossover SUV sized between VV7 and VV5, launched in 2018 (2018–2021)[14]
  • Wey VV7 and VV7 GT, mid-size crossover SUV launched in early 2017 (2017–2021)[15]

See also

References

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