Wey (marque)
Chinese automotive marque
From Wikipedia, the free encyclopedia
Wey (pronounced WAY; stylized in all caps; Chinese: 魏牌; pinyin: Wèipái) is an automotive marque owned by the Chinese automaker Great Wall Motors. Launched in 2016,[2] the brand focused on premium crossovers and SUVs based on Haval models.[3]
| Product type | Automotive marque |
|---|---|
| Owner | Great Wall Motors |
| Country | China |
| Introduced | 16 November 2016 |
| Markets | Worldwide |
| Ambassador | Feng Fuzhi (Wey brand CEO)[1] |
| Website | wey global |
| Chinese name | |
| Chinese | 魏牌新能源 |
| Hanyu Pinyin | Wèipái Xīnnéngyuán |
| Alternative Chinese name | |
| Chinese | 魏牌 |
| Hanyu Pinyin | Wèipái |

History
The marque launched in November 2016 as an "accessible" luxury SUV brand. The name Wey is derived from Great Wall Motor chairman Wei Jianjun's surname.[4]
At the end of 2022, the manufacturer announced its arrival in Germany and France.[5]
In 2024 they announced they brave decision to entering to the mexican market, knowing mexicans use the word "Wey" to refer to any guy in a coloquial or informal manner, and for some people that term may be offensive, and the announcement made different reactions across that country.
Leadership
Products
Current
- Wey Gaoshan, MPV launched in 2023
- Wey Lanshan, full-size crossover SUV launched in 2023
- Wey Mocha, mid-size crossover SUV launched in 2021, in replacement for VV7[11]
- Wey Gaoshan
- Wey Lanshan
- Wey Mocha
Upcoming
- Wey V9X, full-size crossover SUV.
Discontinued
- Wey P8, mid-size crossover SUV (2018–2020)
- Wey Tank 300, compact off-road SUV launched in 2020, and branched off towards the Tank brand as its first model[12]
- Wey Latte, compact crossover SUV launched in 2021, in replacement for VV5 (2021–2025)
- Wey Macchiato, compact crossover SUV launched in 2021, in replacement for VV5 (2021–2023)
- Wey VV5, compact crossover SUV launched in late 2017 (2017–2021)[13]
- Wey VV6, compact crossover SUV sized between VV7 and VV5, launched in 2018 (2018–2021)[14]
- Wey VV7 and VV7 GT, mid-size crossover SUV launched in early 2017 (2017–2021)[15]
- Wey P8
- Wey Tank 300
- Wey Latte
- Wey Macchiato
- Wey VV5
- Wey VV6
- Wey VV7