WHSC (Hartsville, South Carolina)
Radio station in Hartsville, South Carolina (1946–2016)
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WHSC (1450 AM) was a radio station licensed to Hartsville, South Carolina, United States, which operated from 1946 to 2016.
- Hartsville Broadcasting Company (1946–1995)
- George Buck (1995–1998)
- Cumulus Media (1998–2016)
| |
| Frequency | 1450 kHz |
|---|---|
| Ownership | |
| Owner |
|
| History | |
First air date | October 1, 1946[1] |
Last air date | March 15, 2016[2] |
Former call signs | |
| Technical information | |
| 26328 | |
| Class | C |
| Power | 1,000 watts unlimited |
Transmitter coordinates | 34°21′16″N 80°4′6″W |
History
The station began broadcasting on October 1, 1946, and held the call sign WHSC.[1][4] It was owned by the Hartsville Broadcasting Company and ran 250 watts.[4] In 1961, its daytime power was increased to 1,000 watts.[4] In the late 1970s and early 1980s, the station aired a middle of the road (MOR) format.[5][6]
In the 1980s, the station adopted a country music format.[7] WHSC was a finalist in the 1983 Billboard Radio Awards Competition for Small Market Country Station of the Year.[8] In January 1994, the station switched to a sports talk format.[9] It adopted a talk format later that year, and was a Premiere Radio Networks affiliate.[10]
In 1995, the station was sold to George Buck, along with WHSC-FM, for $300,000.[11][12] In 1996, the station switched to a business news format, and was an affiliate of Bloomberg Radio.[13] In 1997, WHSC adopted a country music format, with programming from ABC Radio's Real Country network.[14]
In 1998, the station was sold to Cumulus Media, along with WHSC-FM, for $700,000.[15][16] By 2001, the station had switched to an urban contemporary gospel format.[17][18] In late 2001, the station began simulcasting WWFN-FM, initially airing an oldies format,[17][19] and later airing CHR[20] and sports formats.[21] The station was silent for a period in 2008.[22]
WTOD
The station took the WTOD call sign on April 23, 2010, from a former sister station in Toledo (spun off by Cumulus and now known as WWYC).[3] The station was silent for a period in late 2010 and again from July 2013 to July 2014.[23][24] In July 2014, the station was granted special temporary authority to operate from a new site at a reduced power, running 10 watts during daytime hours only.[25][26]
End of operations
Before ceasing operations, WTOD simulcast WBZF. On March 11, 2016, WTOD changed callsigns to WLQR.[3] Cumulus surrendered the station's license to the Federal Communications Commission (FCC) on March 15, 2016.[2]