WLFV

WJMA-FM signed on November 22, 1971, on 96.7 MHz from Orange, Virginia. It was co-owned with WJMA (1340 AM, now WVCV). In 2003, the station ended up in the hands of Maniquad Communications, which at the time was the owner of rimshots WBBT-FM in Powhatan and WARV-FM in Petersburg. Maniquad filed to move WJMA-FM to 98.9 FM in Richmond proper, and the station began broadcasting from its new facilities in March 2005.^[6]

Prior to becoming K-Love in 2017, WLFV was owned by Alpha Media. The station featured a country music format branded as "The Wolf," and was simulcast on co-owned WARV-FM. On December 5, 2016, Educational Media Foundation (EMF) filed an application with the FCC to purchase both WLFV and WARV-FM for $2 million.^[7]

On March 22, 2017, following the consummation of EMF's purchase, WLFV began stunting, directing listeners to sister station WWLB (the classic country-formatted "Hank FM").^[8] On March 23, 2017, WLFV went silent in advance of its impending flip to K-Love.^[9]

WLFV remained off the air for three weeks while EMF repaired a failed satellite dish mount.^[10] Finally, on April 14, 2017, WLFV returned to the airwaves as K-Love.^[11] Despite the change in ownership and format, the station retained its WLFV call letters.

• Facility details for Facility ID 54872 (WLFV) in the FCC Licensing and Management System
• WLFV in Nielsen Audio's FM station database

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