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WMCR (AM)

Radio station in Oneida, New York From Wikipedia, the free encyclopedia

WMCR (1600 AM) is a radio station licensed to Oneida, New York, United States. The station is owned by Letitia and Robert English, through licensee Towercast Media, LLC.[2]

Broadcast area
Mohawk Valley
Branding101.1 The Wave
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WMCR
Broadcast area
Mohawk Valley
Frequency1600 kHz
Branding101.1 The Wave
Programming
FormatAdult contemporary
Ownership
Owner
  • Letitia and Robert English
  • (Towercast Media, LLC)
History
First air date
September 26, 1956; 69 years ago (1956-09-26) (as WONG)
Former call signs
WONG (1956–1961)
Call sign meaning
Madison County Radio
Technical information[1]
Licensing authority
FCC
70890
ClassD
Power1,000 watts day
20 watts night
Transmitter coordinates
43°05′04″N 75°41′35″W
Translator101.1 W266DJ (Oneida)
Links
Public license information
Websitewmcramfm.com
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History

The station signed on September 26, 1956[3] as WONG, owned by John J. Geiger;[4] it was transferred by 1959 to Madison County Broadcasting Corporation,[5] which changed the call letters to WMCR[6] on April 26, 1961[7] The station was sold to Chenor Communications in 1965,[8] and to Warren Broadcasting Company in 1969.[9]

At one time, the station simulcast with sister station WMCR-FM (106.3 FM, now WCIT-FM), which Warren signed on in 1972.[3] After co-owner Bill Warren died in 2005, his wife Vivian Warren maintained full ownership of the stations, but ultimately decided to sell in 2009 after receiving an offer from Leatherstocking Media Group.[10] Leatherstocking immediately announced plans to split the simulcast,[10][11] and did so on February 11, 2010, when WMCR began simulcasting WFBL, a talk radio station in Syracuse.[12]

On September 2, 2016, WMCR went silent. WMCR resumed broadcasting on July 21, 2017. Effective December 29, 2017, Leatherstocking Media sold WMCR to Towercast Media.

The station returned to the air in April 2019 with an adult contemporary format. Syracuse-based broadcaster Gary Dunes is the morning host and program director. Dunes left the station in 2020. As of mid-2026, WMCR switched to a Classic Country Format with a focus on 80's and 90's Country. [13]

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