WMGI
Radio station in Terre Haute, Indiana, United States
From Wikipedia, the free encyclopedia
WMGI (100.7 FM) is a radio station owned by Midwest Communications, Inc. in Terre Haute, Indiana.[2] The studios are located at 925 Wabash Avenue in Terre Haute.
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| Broadcast area | Terre Haute metropolitan area |
|---|---|
| Frequency | 100.7 MHz (HD Radio) |
| Branding | 100.7 Mix FM |
| Programming | |
| Format | Top 40 (CHR) |
| Subchannels | HD2: Superhits (oldies) |
| Ownership | |
| Owner |
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| History | |
First air date | June 13, 1960 (as WVTS) |
Former call signs | WVTS (1960-1986) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 6828 |
| Class | B |
| ERP | 50,000 watts |
| HAAT | 149 meters (489 ft) |
| Translator | HD2: 97.9 W250BZ (Terre Haute) |
| Links | |
Public license information | |
| Webcast | |
| Website | |
History
On December 31, 1994, WMGI dropped soft adult contemporary for country music as "Highway 101", but listeners reacted negatively to what turned out to be a stunt. WMGI then switched to contemporary hit radio as "100.7 Mix FM", with Beau Richards as program director and morning co-host; the first song was "What Is Love" by Haddaway. Ratings doubled and WMGI was second to WTHI-FM. In fact, WMGI had an audience of over 70 percent of teenagers. Tom Watson consulted the change. WMGI was the first station to have Kato Kaelin as a guest, on April Fool's Day, at a time when he was still testifying in the O.J. Simpson trial.[3]
HD Radio
WMGI's HD2 channel airs a 1960s-70s oldies format branded as "Superhits." On January 12, 2026, the format began simulcasting on 97.9 W250BZ in Terre Haute, Indiana. That station is now "Superhits 97.9."[4]
