WMLU

Radio station in Farmville, Virginia, United States From Wikipedia, the free encyclopedia

WMLU (91.3 FM) is an American non-commercial educational radio station licensed to serve the community of Farmville, Virginia. The station is owned and operated by Longwood University.^[1]

Frequency91.3 (MHz)

BrandingWMLU 91.3 FM

FormatPublic Radio/Variety

AffiliationsNational Public Radio
BBC World Service
Public Radio Exchange
American Public Media

Quick facts Frequency, Branding ...

WMLU
Programming

Farmville, Virginia United States
Frequency	91.3 (MHz)
Branding	WMLU 91.3 FM
Format	Public Radio/Variety
Affiliations	National Public Radio BBC World Service Public Radio Exchange American Public Media
Ownership
Owner	Longwood University
Sister stations	WMRA, WMRL, WMRY
History
First air date	1981
Former call signs	WUTA (1981–1986) WLCX (1986–2002)
Call sign meaning	Music of Longwood University
Technical information
Facility ID	4311
Class	A
Power	500 watts
HAAT	22.2 meters (73 ft)
Transmitter coordinates	37°17′52″N 78°23′42″W
Links
Webcast	WMLU Webstream
Website	WMLU Online

History

WMLU began in 1980 as WUTA, a test broadcast station and had a low level college license.^[2] The initial transmitter power was 10 watts, with plans to expand the wattage as early as 1981. The first studio was located in the upper area of Longwood University's Jarman Auditorium, with weekly meetings taking place downstairs in the auditorium proper.^[3] Some time between September 1982 and February 1983, WUTA received and installed new equipment, and the in-house record collection was expanded. During these early years WUTA experienced a myriad of technical problems, ranging from a four-week transformer malfunction to interference with fellow Farmville radio station WFLO-FM as well as the WTVR television station out of Richmond.^[4]^[5]

Programming

Student programming and music is heard daily between 7 p.m. and 2 a.m., with a relay of Harrisonburg's NPR member station WMRA filling the remaining time.^[6]^[7]

Awards and honors

WMLU received the first place award for Outstanding Sports Coverage for a non-commercial/public radio station from the Virginia Association of Broadcasters in 2009.^[8]^[9] It repeated the accomplishment in 2010 accompanied by a runner up award for best promotion for a sponsored event. In 2011 WMLU won first place awards for Outstanding Sports Coverage and Best Promo for a Sponsored Event.^[10]^[11] The station continued their legacy in 2011, 2012 and 2013 with their third, fourth and fifth straight VAB awards for Outstanding Sports Coverage.

References

[1]
"WMLU Facility Record". Federal Communications Commission, audio division.
[2]
Bise, Sarah (September 8, 1981). "WUTA Begins Second Year". The Rotunda. Rotunda Office Archives, Lankford Student Union, Longwood University. p. 3. Some time in the future, the radio station would like to expand to 100 watts, and become stereo, thus securing WUTA's place on 90.1 FM dial. The station would also like to be an official member of the FCC, instead of test broadcasting.
[3]
Brown, Johnel (September 14, 1982). "WUTA Awake!". The Rotunda. Rotunda Office Archives, Lankford Student Union, Longwood University. p. 2. Alright, this is WUTA 90.1 F.M. on your radio dial. We're located atop Jarman auditorium, hitting you with 10 big watts . . . now for a little Stivie Nicks off her Belladonna LP . . . The album starts. The clock moves. Slower. The thump continues. WUTA has already started nightly programming and is eagerly awaiting the FCC decision as to whether they can increase their wattage or install a signal splitter.
[4]
Barker, Jack (February 8, 1983). "WUTA - Use It Or Lose It!". The Rotunda. Rotunda Office Archives, Lankford Student Union, Longwood University. p. 8. The long off-air layoff we had last semester was not due to laziness or lack of interest, but due to the fact that we were busy installing almost all new equipment.
[5]
Abernathy, Jeff (December 6, 1983). "WUTA: Back On Track?". The Rotunda. Rotunda Office Archives, Lankford Student Union, Longwood University. p. 1. Faced with poor funding and a small group of supporters, the Longwood Radio Association has been plagued with inoperative periods throughout the current semester. The longest lasted nearly four weeks, beginning when the station's transformer [sic] broke down in late October. [...] At present, smaller problems are being dealt with, such as the station's interference with Richmond's TV channel six (WWBT) [sic]. When both Farmville station WFLO and WUTA are in operation, reception of channel six has been poor across campus as well as in Farmville. Interference between the two stations has created a jamming signal in the past, but WUTA solved the problem last week. Reception of WWBT is now free of interference. [This article confuses WWBT and WTVR-TV, which actually occupied channel 6 in Richmond.]
[6]
"WMLU Student Shows".
[7]
"WMLU Issues and Programs List - 2018 Q1" (PDF). FCC Public Inspection File.
[8]
"Longwood radio station receives statewide award" (Press release). Longwood University. July 7, 2009. Retrieved March 3, 2011.
[9]
"72nd Annual Summer Convention Award Winners Announced" (Press release). Virginia Association of Broadcasters. July 2, 2009. Retrieved March 3, 2011. Outstanding Sports Coverage: Radio - Non-Commercial or Public, WMLU-FM, Radio - Non-Commercial or Public, WMLU Sports Coverage, 1st Place
[10]
"Longwood radio station again receives statewide award for sports coverage" (Press release). Longwood University. July 14, 2010. Retrieved March 3, 2011.
[11]
Bowles, Ashley (April 21, 2010). "WMLU's General Manager and SGA's Webmaster reflects on his time at Longwood". The Rotunda. Longwood University. Retrieved March 3, 2011.