WORC (AM)
Tropical music radio station in Worcester, Massachusetts
From Wikipedia, the free encyclopedia
WORC (1310 kHz, La Mega 106.1) is a commercial AM radio station in Worcester, Massachusetts, United States, owned by Gois Broadcasting. The station broadcasts at a transmitter power output of 5,000 watts during the day and 1,000 watts at night, and serves central and eastern Massachusetts. Since January 2005, the station has been broadcasting full-time in Spanish with a tropical music format. The station is the only full-time Spanish-language station serving central Massachusetts, especially Worcester's rapidly increasing Latino population. WORC's programming is also heard on translator station W291DB (106.1 FM).
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| Broadcast area | Central Massachusetts |
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| Frequency | 1310 kHz |
| Branding | La Mega 106.1 |
| Programming | |
| Language | Spanish |
| Format | Tropical music |
| Ownership | |
| Owner | Gois Broadcasting LLC |
| History | |
First air date | February 14, 1925 |
Former call signs |
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Former frequencies |
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Call sign meaning | Worcester |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 15858 |
| Class | B |
| Power |
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Transmitter coordinates | 42°13′19.34″N 71°49′0.26″W |
| Translator | 106.1 W291DB (Worcester) |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | www |
History
A one-time affiliate of both the CBS and ABC radio networks, WORC from 1955 until 1984, had a Top 40 format. In late 1984, the station began programming country music. When the station was purchased by The Davis Advertising Company of Worcester in 1989, the format became oldies, as management attempted to re-create the excitement of WORC's early rock and roll years. By August 1994, the oldies format was gradually being phased out in favor of a talk radio format. Davis eventually sold WORC to the present owners who instituted the current format.
Translator
| Call sign | Frequency | City of license | FID | ERP (W) | Class | Transmitter coordinates | FCC info |
|---|---|---|---|---|---|---|---|
| W291DB | 106.1 FM | Worcester, Massachusetts | 138941 | 145 | D | 42°13′28″N 71°52′49″W | LMS |
