WRLD (AM)
Radio station in Reading, Pennsylvania
From Wikipedia, the free encyclopedia
WRLD (1240 AM) is a commercial radio station licensed to serve Reading, Pennsylvania. The station is licensed to Major Keystone, LLC,[2] and broadcasts an rhythmic contemporary radio format. Its programming is also carried on FM translators W253CK (98.5).
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| Broadcast area | Reading, Pennsylvania |
|---|---|
| Frequency | 1240 kHz |
| Branding | Loud 98.5 |
| Programming | |
| Format | Rhythmic CHR |
| Ownership | |
| Owner |
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| History | |
First air date | 1946 |
Former call signs | WHUM (1946–1986) WAGO (1986–1993) WIOV (1993–2023) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 55307 |
| Class | C |
| Power | 1,000 watts unlimited |
Transmitter coordinates | 40°19′29.4″N 75°56′29.0″W |
| Translator |
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| Links | |
Public license information | |
| Website | loudradiopa |
WRLD previously broadcast all home and away games of the Reading Fightin Phils, the Double-A affiliate of the Philadelphia Phillies, and the Reading Royals of the ECHL.
Cumulus Media sold the station to Major Keystone LLC on September 24, 2021.[3] On January 17, 2022, following the sale's completion, the then-WIOV changed its format from sports to rhythmic CHR, branded as "Loud 98.5"; the "Loud" programming, including the WQHT-based morning show Ebro in the Morning, had previously aired on W257DI (99.3 FM) and on the HD4channel of WLEV.[4]
The station changed its call sign to WRLD on May 1, 2023.
Previous logo
WIOV's logo under previous "ESPN 1240" branding
Previous CBS Sports Radio logo
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