WTLY

Radio station in Tallahassee, Florida From Wikipedia, the free encyclopedia

WTLY (1270 AM) is a radio station in Tallahassee, Florida, licensed to and serving the Tallahassee area. The station is currently owned by iHeartMedia, Inc. Its studios are in the north side of Tallahassee, while the transmitter is located west of downtown.

Broadcast areaTallahassee, Florida
Branding96.5 The Spear
Quick facts Broadcast area, Frequency ...
WTLY
Broadcast areaTallahassee, Florida
Frequency1270 kHz
Branding96.5 The Spear
Programming
FormatSports
Affiliations
Ownership
Owner
History
First air date
1946 (1946) (as WTNT)
Former call signs
  • WTNT (1946–1988)
  • WYYN (1988–1990)
  • WNLS (1990–2015)
Call sign meaning
"Tally" (nickname for Tallahassee)
Technical information[1]
Licensing authority
FCC
Facility ID51592
ClassD
Power
  • 5,000 watts day
  • 110 watts night
Transmitter coordinates
30°25′44.7″N 84°19′42.6″W
Translator96.5 W243EG (Tallahassee)
Links
Public license information
WebcastListen live (via iHeartRadio)
Website965thespear.iheart.com
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History

For over a decade, the station's cornerstone program was The Jeff Cameron Show. On January 25, 2012, Cameron resigned his post and was later announced to have taken a job at WTSM, a competing sports station in Tallahassee.

On November 26, 2014, WNLS dropped its sports format and began stunting with Christmas music, branded as "Christmas 94.3". At midnight on December 26, WNLS flipped to adult contemporary as "94.3 My FM".[2]

On September 24, 2015, WNLS rebranded as "94.5 My FM", as FM translator W232BO had moved from 94.3 FM to 94.5 FM.[3] On September 30, WNLS changed their call letters to WTLY. On November 6, 2015, at 5 p.m., WTLY rebranded as "105.3 My FM", as the translator changed frequency from 94.5 FM to 105.3 FM, and began stunting with Christmas music.[4]

On May 27, 2017, WTLY flipped to urban contemporary as "105.3 The Beat", launching with 5,000 songs commercial free.[5]

In June 2019, WTLY changed their format from urban contemporary (which moved to WGMY-HD2) to beach music, branded as "Beach 96.5" (simulcast on translator W243EG (96.5 FM)), utilizing iHeartMedia's Real Fun Beach Radio network.[6] However, this turned out to be a stunt; on July 8, at 2 p.m., WTLY flipped to classic hip hop, branded as "Throwback 96.5".[6]

On August 12, 2022 at midnight, after playing "Got Your Money" by Ol' Dirty Bastard featuring Kelis and going into a stopset, the station dropped the classic hip hop format and began stunting with Christmas music, teasing a new format to debut on August 15 and emphasizing it would remain the Tallahassee home of Florida State Seminoles athletics.[7] On August 15, 2022, WTLY returned to sports as "96.5 The Spear".[7]

Translators

WTLY programming is also carried on a broadcast translator to improve the coverage area of the main station in northeast portions of Tallahassee.

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References

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