Walmart+

Walmart+ was launched on September 15, 2020 during the COVID-19 pandemic.^[1][2] Walmart has never shared the total number of subscribers since launching the service.^[3][4] In September 2021, Deutsche Bank estimated that 32 million US households held a Walmart+ subscription after reaching an inflection point of growth.^[4] Morgan Stanley estimated the number of subscribers to be 16 million in August 2022,^[5] and between 17.2 million and 26.5 million in January 2025.^[6]

In September 2021, 86% of Walmart+ subscribers also had Amazon Prime subscriptions.^[4] Walmart+ and Amazon Prime have similar demographics.^[4] In 2021, 61% of Walmart+ subscribers had annual household incomes of $50,000 or more, and 33% earned $100,000 or more anually, compared with 63% and 28% for Prime members, respectively.^[4] In February 2024, a Prosper Insights & Analytics survey showed that 60% Walmart+ members were between 18-44 years old, compared to 50% of Amazon Prime members and 46.2% of the US population.^[7] In the same survey, 39.8% of Walmart+ households had four or more persons, compared to 32.3% for Amazon.^[7]

According to a February 2024 consumer survey, 52.9% of Walmart+ consumers were either confident or very confident in the state of the American economy, compared to 41.6% for Amazon Prime members and 37.6% for Walmart in-store shoppers.^[7] Walmart+ shoppers had the highest consumer confidence among shoppers at the top ten retailers on the National Retail Federation's Top 2023 retailers list.^[7] Annual subscribers to Walmart+ save an average of $300 per year.^[8]

Walmart+ launched in Canada in June 2026 as a rename of its Delivery Pass program, offering free same day delivery, free shipping with no order minimum, and access to video streaming through Crave.^[9]

Walmart+ members can receive the following benefits:^[10][11]

• Free shipping on items sold and/or shipped from Walmart.com.
• Free same day delivery on groceries and pharmacy prescriptions from Walmart stores on qualifying orders of $35 or more.^{[12][13][note 1]}
• Free product returns from home at elligible locations, without any need for packaging or leaving one's house.
• Fuel discounts of 10 cents per gallon of gasoline at Walmart, ExxonMobil, and Murphy USA gas stations.^{[14][10][note 2]}
• Free flat tire repair and free road hazard warranty at Walmart Auto Centers.
• Members can save 25% off digital orders at Burger King once a day, plus a free Whopper with any purchase every three months.
• Free online 24/7 pet care via the Pawp app.
• Benefits with Verizon and American Express.^[10]
• A Paramount+ or Peacock subscription.
• Mobile scan and go, a feature where in-store Walmart shoppers can scan items as they shop through the store to save time, before finalizing their payment at a self-checkout register.
• Early access to the Walmart sales, like Black Friday deals.^[14]
• Walmart Rewards, a benefit where members earn Walmart Cash on eligible purchases, that can be redeemed on future purchases.
• Walmart+ Travel, a benefit where members earn up to 5% Walmart Cash on hotel reservations, vacation bookings, car rentals, and tours and 2% on air travel.
• 5% unlimited cashback on Walmart purchases through the OnePay CashRewards credit card.^[12]

New benefits have been added to the subscription service over its history.^[4] On August 15, 2022, Walmart reached a deal with Paramount+ to offer the streaming service as part of its Walmart+ offering. Walmart+ customers can access the ad-supported plan on Paramount+ at no additional charge.^[3][5] In September 2025, Walmart expanded its video streaming choices by offering Peacock Premium to Walmart+ subscribers.^[12] Walmart+ members can switch between a Paramount+ Essential or Peacock Premium subscription every 90 days.^[12]

Walmart+ costs $98 per year or $12.95 per month, with applicable tax.^[2][10] The subscription price has never changed since the service's launch.^[2] College and graduate students and recipients of SNAP, WIC, Medicaid, and other qualifying government aid can purchase Walmart+ Assist, which costs $49 annually or $6.47 monthly, which is 50% off the regular membership price.^[8][10] Walmart+ has a 30-day free trial period.^[15][10]

For $138 annually or $19.95 monthly, subscribers can get Walmart InHome, a delivery service where vetted, insured, and safety-trained Walmart employees put groceries away on their doorsteps, or in their garages, kitchens, or fridges, as instructed.^[16][17] Subscribers must have a compatible lock or garage door opener or purchase installation of one for $49.95, in order to provide Walmart employees one-time access for each delivery into their homes.^[16] Employees must wear shoe covers, masks, and fully lit body cameras during their deliveries.^[16] A Walmart InHome subscription comes with all the other benefits included in a standard Walmart+ subscription.^[14][17]