Wazi campaign

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Founded2010
FounderLara Mastropasqua
TypePublic Awareness & Advocacy
FocusNational Cohesion, Corruption, Leadership, Peaceful Elections and Peaceful Voting, National Cohesion, Devolution
The Wazi Campaign
Founded2010
FounderLara Mastropasqua
TypePublic Awareness & Advocacy
FocusNational Cohesion, Corruption, Leadership, Peaceful Elections and Peaceful Voting, National Cohesion, Devolution
Location
Region served
Kenya
Key people
Lara Mastropasqua, Mugure Warobi
Employees5
Websitewww.wazicampaign.org

The Wazi Campaign was a nationwide public awareness campaign that used 3-D animation to convey messages of peace and good governance in Kenya. This initiative was as a result of the bloody Post Elections Violence that rocked Kenya in 2007–08 Kenyan crisis.

The Wazi Campaign was officially launched in Nairobi on 6 December 2012 by the former Permanent Secretary for Information and Communications, Dr. Bitange Ndemo[1] and the Wazi Campaign Founder and Director, Lara Mastropasqua and Kenya's satire cartoonist Godfrey Mwampembwa (popularly known as Gado) who is also the Executive Chairman of Buni Media.[2]

The main character in the Wazi Campaign Public Service Announcements was called Babu.[3] He is an old man who is adorned in clothes that depict the Kenyan national flag colors.[4] His voice in the PSAs is one that gives a fatherly and comforting advise to the young ones in the society.

The Wazi Campaign Objective

The Wazi Campaign Pillars

References

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