WeGotYou
2015 antidrug media campaign
From Wikipedia, the free encyclopedia
WeGotYou is a 2015 antidrug media campaign funded by Partnership for Drug-Free Kids. It is unusual for being communicated primarily by emoji on billboards and other public media,[1][2][3] in an attempt to get the attention of teens and tweens.[4] American ad agency Hill Holliday created the campaign.[5]
Awards
The campaign won two Clio Awards in 2016: gold in the health and wellness category for the integrated campaign, and bronze for the digital/mobile creation in the same category.[6][7]