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Weenie (design)

Design term popularized by Walt Disney From Wikipedia, the free encyclopedia

A weenie (also spelled wienie) is an element of design philosophy developed by Walt Disney. Applied to both architecture—typified by a major eye-drawing structure like Sleeping Beauty Castle—and visual storytelling—similar to a MacGuffin—a weenie deliberately attracts the attention of audiences to guide their experience.

Sleeping Beauty Castle—which serves as a weenie for Disneyland attendees—pictured in 2008

Meaning

The term first developed in film production as a name for the sausages used to train dog actors.[1] In serials and films, it later began to be known in a similar way as the MacGuffin. In this form, Ronald Davidson defined a weenie as "the object of all the mayhem. The weenie can be a map, a document, a mine, an oriental scarab with mystical powers, an invention, or a Nazi plot to gain control of Middle Africa."[2]

Though it is disputed whether Walt Disney developed the concept originally, he popularized it in the building of Disneyland.[1] In the context of Disney parks, Disney described a weenie as saying "to people 'come this way.' People won't go down a long corridor unless there's something promising at the end. You have to have something that beckons to them."[2] John Hench likewise called the weenie "a beckoning finger."[3] In 1991, Walt Disney Imagineering president Marty Sklar identified the creation of weenies as one of the "ten commandments" of good theme park design.[4]

Examples

The Sleeping Beauty Castle at the entrance to Fantasyland in Disneyland is regarded as a prime example of the weenie in Disney parks.[2][5] Other major weenies include Cinderella Castle at Walt Disney World,[6] a reproduction of Grauman's Chinese Theatre at Disney's Hollywood Studios,[3] and Spaceship Earth at Epcot.[7] In addition to central structures, objects like a moving paddle-wheel boat can serve as weenies.[7] Some areas of the park are designed intentionally without using nearby landmarks as weenies, so as to create an isolated atmosphere.[8]

The fourth episode of Lanterns is titled "The Weenie". The plot touches on the use of weenies in Disney amusement parks, credited to Walt Disney.[9]

References

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