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Wemy industries

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Company typePrivate Company
IndustryFMCG
Founded1978
Headquarters
Alapere, Ketu Lagos State
,
Nigeria
Wemy Industries Limited
Company typePrivate Company
IndustryFMCG
Founded1978
Headquarters
Alapere, Ketu Lagos State
,
Nigeria
Key people
Ademola Odunaiya (Chairman)
Paul Odunaiya (M.D)
Oba Odunaiya (E.D)
Number of employees
201-400
Websitewww.wemydrbrowns.com

Wemy Industries is a Nigerian company that manufactures and distributes of hygiene products in the Fast-Moving Consumer Goods (FMCG) market in Nigeria. It was founded in 1978 by Pastor Ademola Odunaiya[1] and his wife, the late Dr. (Mrs.) Aderonke Odunaiya.[2] It launched operations in 1981, and is the first manufacturer of baby diapers in West Africa.

Wemy Industries has marketed sanitary pads and baby diapers using the brand name “Dr. Brown’s” since 1981, and has marketed some of its hygiene products using the brand name “Nightingale” since 2009.

Category

As of 2014; the company has 37 SKUs. The product ranges are categorized into 3 different care lines according to the company’s handbook: Baby Care,[3] Feminine Care,[4] Adult Care.[5]

Overview

Traditionally in Nigeria and to some extent West Africa, the use of diapers/training pants[6] are low due to the high rate of poverty and illiteracy; it is more so in the rural areas than the urban areas. Generally, clothes and cotton wool are still used by women who are not able to afford standard sanitary protection products, especially in rural areas.[7]

One of the common complaints is that the prices of hygiene and sanitary products for women and babies are too high; such claims about prices are common in urban areas. In the area of incontinence, there is limited awareness about the availability of incontinence products, many incontinence patients can’t even afford specialized care or doctors’ advice, and some are oblivious to the availability of such products.[8] This is no longer the norm- thanks to major awareness and education brought in by governmental parastatals and other popular manufacturers including Wemy Industries. Though usage is still relatively low, compared to developed countries

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