What? Records
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| What? Records | |
|---|---|
| Parent company | Word Records |
| Founded | 1986 |
| Status | Defunct |
| Distributor | A&M Records |
| Genre | Christian rock |
| Country of origin | US |
What? Records was a short-lived record label started by Word Records and A&M Records, intended to focus on creative and unusual rock and roll records with spiritual messages. The intention was to feature Christian Rock artists that "wouldn't be too obvious" about their faith.[1] It was founded in 1986. Its first release was Tonio K.'s Romeo Unchained.[2]
In the short time that the label existed, it released albums by Mark Heard (under the name of iDEoLA), Tonio K. (two albums, the second of which was produced by T-Bone Burnett), and Chagall Guevara's Dave Perkins.
