What the Price
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| "What the Price" | |
|---|---|
| Promotional single by Migos | |
| from the album Culture | |
| Released | January 19, 2017 |
| Genre | |
| Length | 4:08 |
| Label | |
| Songwriters |
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| Producers |
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| Music video | |
| "What the Price" on YouTube | |
"What the Price" is a song by American hip hop group Migos, released on January 19, 2017 as the second promotional single from their second studio album Culture (2017). It was produced by Ricky Racks, Keanu Beats and 808Godz.
The production contains guitar,[1][2] while Auto-Tune is used for vocals.[1][3] The lyrics reference rising prices of drugs they are dealing.[4][5] Takeoff also raps about avoiding the path that preachers and teachers in his youth have encouraged him to follow and opting for a music career instead.[6]
Critical reception
Winston Cook-Wilson of Spin described the song as "Autotune-driven and pointillistic, dominated some damaged guitar licks and a melody that feels unusually mournful for the Atlanta group."[1] Tom Breihan of Stereogum called it "a hypnotic and miasmic slapper that features some bluesy guitar-noodling" and commented "If you're going to listen to a new Migos song today, it's probably best that it's something that sounds as weirdly sad as this."[2] HotNewHipHop wrote of the song, "It's one of those tracks that builds and builds and builds after each verse until you are absolutely head banging along with the tempo of the beat."[4] Calum Slingerland remarked the song "provides a good look at Offset's increased attention to melody in its hook".[7] Trent Clark of HipHopDX wrote in a review of Culture, "after dazzling with the aforementioned 'Bad and Boujee,' 'T-Shirt' and 'Call Casting,' singing about kilo deals on a cut like 'What The Price' just doesn't feel as magical and most likely stifles the group's potential to be heavyweights when it comes to crafting albums."[5]