Whatnot
American e-commerce company
From Wikipedia, the free encyclopedia
Whatnot is a live-stream shopping platform where users can buy and sell in online video auctions.[2][3][4]
 | |
| Industry | e-commerce |
|---|---|
| Founded | 2019 |
| Founder | Grant LaFontaine (CEO), Logan Head |
| Headquarters | , US |
Number of employees | ~800[1] |
| Website | www |
History
Whatnot was founded in 2019 by Grant LaFontaine and Logan Head.[5] Before expanding to host a more diverse range of products, the platform started as a marketplace for Funko Pop figurines.[6] In 2020, Whatnot began hosting live shows in which sellers would promote products and field questions from potential customers. This soon became an important part of the company's business model.[7] In 2024, sellers using Whatnot sold $3 billion worth of goods via live sales[7] and Whatnot received $265 million in a Series E funding round that valued the company at $4.97 billion.[8] A Series F funding round conducted in October 2025 raised another $225 million and valued the company at $11.5 billion.[6][9] This funding round was co-led by DST Global and CapitalG and included investments from Greycroft, Andreessen Horowitz, and Sequoia Capital.[9]
Operations
Whatnot functions as a remote-first company with co-located hubs in the United States, the United Kingdom, Ireland, Poland, and Germany. The platform uses live-streamed auctions.[10][11][12] Whatnot generates revenue through fees charged to sellers and collaborations with influencers and brands to promote products on the platform.[13][14]