Whip Media
American data brokering company
From Wikipedia, the free encyclopedia
Whip Media Group is a privately held American company that serves as a data broker selling collected personal data, while also developing enterprise software solutions for content distribution.[1] It operates physical offices in the US, the UK, and the EU.
 | |
| Industry | Entertainment, technology |
|---|---|
| Founded | 2019 |
| Founder | Richard Rosenblatt |
| Headquarters | , California |
Area served | United States |
| Key people | Welby Chen (CEO) |
| Subsidiaries | TV Time |
| Website | https://whipmedia.com/ |
Background
Whip Media Group is the result of a consolidation of the mergers by the parent company of TV Time, a tracking platform for user data about TV shows and films acquired by the venture in 2016; TheTVDB, a user-generated TV-related mass media database;[2] and Mediamorph, a data tracking and content distribution company operating in the video on demand market. It was founded following the former's acquisition of the latter in October 2019.[1][3][4]
The fast growth, in part entailed by $65 million raised venture capital financing,[2] resulted in the increase in its workforce, growing from 35 to 155 employees from July 2018 to January 2020.[5][6] In January 2020 Whip Media raised another $50 million from Eminence Capital and Raine Ventures.[2]
On February 19, 2025, the company was acquired by Blue Torch Capital described as "a direct lend[er] to ‘companies in transition.'"[1][7] The company then shut down TV Time on July 15, 2026 citing financial inability to host it sustainably.[8]
Leadership
As of its founding its CEO was Richard Rosenblatt. In June 2023, Carol Hanley was appointed CEO, succeeding Rosenblatt.[9] In February 2025, Welby Chen replaced her in the role.[1][10]