White Hands Campaign
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The White Hands Campaign (Arabic: حملة الأيادي البيضاء) is an international media initiative aimed at promoting awareness of women's rights in the Arab world. Launched in collaboration with the Arab Producers Union for TV (APUTV) in 2009, it seeks to invest in media projects – audio, print and visual – that support women's issues, with the ultimate goal of attaining complete equality in all spheres of Arab society. Calling itself "The Largest Media Campaign to Support Women's Issues," it boasts of having partnered with more than 65 television channels.[1]
In February 2011, the White Hands Campaign drew criticism for its inclusion of Dalal Mughrabi, a Palestinian terrorist involved in the 1978 massacre of 37 Israeli civilians and an American photographer, in its Distinguished Women series.[2][3][4][5] Consequently, the United Nations Population Fund (UNFPA), whose logo had appeared as a sponsor of the White Hands Campaign, issued a statement denying any involvement and further clarifying that it "condemns any acts of violence that take the lives of innocent people."[6]
In 2009 the Arab Producers' Union for TV (APUTV), an organization affiliated with the Arab League, launched an international media initiative aimed at raising awareness to a variety of women's issues in the Arab world, including health, education, employment and social standing. It was given the name The White Hands Campaign. According to the campaign's English website, "Women face all kinds of violence, and are deprived [of] many rights such as their right to education and work." The campaign endeavors to remedy this reality by tapping into the potential offered by the modern media, creating audio, video and print programs that showcase feminine creativity and empower women.[1][7]