Whitney (typeface)
From Wikipedia, the free encyclopedia
 | |
| Category | Sans-serif |
|---|---|
| Classification | Neo-grotesque/Humanist sans-serif |
| Designer | Tobias Frere-Jones |
| Commissioned by | Whitney Museum |
| Foundry | Hoefler & Co. |
| Date created | 2004 |
| Website | https://www.typography.com/fonts/whitney/overview |
Whitney is a family of humanist sans-serif digital typefaces, designed by American type designer Tobias Frere-Jones.[1] It was originally created for New York's Whitney Museum as its institutional typeface.[2] Two key requirements were flexibility for editorial requirements and a design consistency with the Whitney Museum's existing public signage.
Whitney was created in 2004 by the foundry of Hoefler & Frere-Jones. Whitney bridges the divide between editorial mainstays such as News Gothic (1908), which is an American gothic typeface, and signage application standards such as Frutiger (1975), which is a European humanist typeface. Moreover, "its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances."[2]