Whop.com
American social commerce platform for digital products
From Wikipedia, the free encyclopedia
Whop.com is an American social commerce platform that enables creators and small businesses to market and sell digital products directly to consumers.[1][2][3][4]
 | |
Company type | Private |
|---|---|
| Industry | E-commerce |
| Founded | 2021 |
| Founders | Steven Schwartz · Cameron Zoub · Jack Sharkey |
| Headquarters | Brooklyn, New York, U.S. |
Key people | Steven Schwartz (CEO) · Cameron Zoub (CGO) · Jack Sharkey (CTO) |
| Products | Digital-product marketplace |
| Website | whop |
History
Whop was founded in 2021 by Steven Schwartz and Cameron Zoub, who met through a Facebook sneaker-reselling group, and software developer Jack Sharkey.[5][2] In July 2023, the company raised US$17 million in a Series A funding round led by Insight Partners, which valued Whop at slightly over US$100 million.[5][6]
In 2023, Business Insider included the company in its list of “creator-economy startups to watch.”[7]
In February 2024, Fast Company profiled Whop and reported an internal valuation of approximately US$300 million.[2]
In June 2024, Whop secured more than US$50 million in a Series B round led by Bain Capital Ventures, with an estimated valuation of about US$800 million.[8]
In February 2026, Tether invested US$200 million in Whop at a valuation of US$1.6 billion.[9][10]
Platform
Whop provides sellers with a hosted storefront, merchant-of-record payment system, customer-relationship tools and analytics.[11][12] Buyers access a dashboard that centralises all purchases and community-membership subscriptions.[11]
Whop charges a 2.7% + $0.30 platform fee on transactions processed through Whop Payments, in addition to standard payment-processing charges.[13]