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Wiiija

British record label From Wikipedia, the free encyclopedia

Wiiija[a] was a British independent record label founded in 1988 by staff from the Rough Trade Shop in Notting Hill, London. The name Wiiija is a corruption of W11 1JA, the postcode of the Rough Trade Shop in Talbot Street. It was run by Gary Walker, a sales assistant at the shop.[1]

The label released two early mini-albums by the band Therapy?,[2] and the first records by Silverfish,[citation needed] Huggy Bear and Cornershop. Cornershop's third album, When I Was Born for the Seventh Time, saw international success.[1] Notable later releases included Free Kitten and Bis.

Wiiija became loosely associated with the early UK riot grrrl scene as a result of releases by Huggy Bear and Blood Sausage, as well as the Some Hearts Paid To Lie EP which featured Comet Gain, Skinned Teen, Linus and Pussycat Trash.[3]

In 1996[citation needed] it became a subsidiary of Beggars Banquet Records,[1] and remained active until the early 2000s.

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