William Baker (fashion designer)

In 2007, he made his debut as a theatre director with a West End revival of Rent dubbed Rent Remixed which received poor reviews. When asked beforehand how he was going to handle the change in direction, he claimed he said; "I'm approaching it in the same way I would approach a Kylie show or tour".^[2]

He has also worked with the musical acts Garbage, Tricky, Björk, Tori Amos, Reef and Jamiroquai on album and single covers, and music videos.^{[citation needed]}

He collaborated with Jay Kay of Jamiroquai on the costume and set design for both the A Funk Odyssey album cover and tour.^{[citation needed]}

Baker worked as stylist for Britney Spears on her 2009 The Circus Starring Britney Spears tour.^{[citation needed]}

He has also been credited as director of British pop singer Leona Lewis' critically acclaimed debut tour The Labyrinth, which was filmed in the London O2 Arena for a DVD/CD release.^{[citation needed]}