Woolite
Laundry detergent brand
From Wikipedia, the free encyclopedia
Woolite is an American brand of laundry detergent and cleaning products introduced in 1951.[1] The English-Dutch company Reckitt Benckiser acquired the Woolite brand in 1991 when it bought Boyle-Midway from American Home Products / Wyeth. The company manufactures laundry accessories, among other consumer goods.
| |
| Product type | |
|---|---|
| Owner | Reckitt Benckiser |
| Country | United States |
| Introduced | 1951 |
| Previous owners | Boyle-Midway, American Home Products/Wyeth |
| Tagline | Clothes look new for longer |
| Website | www |
Bissell Inc., under license from Reckitt Benckiser, manufactures Woolite carpet cleaner, which Bissell bought from Playtex in 2004.[2][3]
