Wooter
American sportswear company
From Wikipedia, the free encyclopedia
Wooter is an American sports technology and athletic apparel company based in Staten Island, New York.[1] Wooter provides customizable sports uniforms and operates a digital platform for sports league management.
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| |
| Type | Private |
|---|---|
| Industry | Sportswear |
| Founded | June 2014 |
| Headquarters | , United States |
Area served | Worldwide |
| Products | Sports uniforms and apparel |
| Services | Digital sports league management platform |
| Website | wooter |
Wooter has created apparel for boxer Floyd Mayweather, musicians Master P and Snoop Dogg, and former NFL and NBA players such as Chad Johnson, Terrell Owens, and Matt Barnes.[2]
History
Wooter was founded in 2014 by Alex Aleksandrovski, David Kleyman, and Alex Kagan.[2][3] The name "Wooter" is derived from the exclamations "woo" and "woot" expressing excitement.[4]
In 2015, Wooter raised $250,000 in a seed funding round.[4] By the late 2010s, Wooter was producing apparel for events associated with athletes such as Kawhi Leonard and Floyd Mayweather.[4] In 2016, Wooter was included in Entrepreneur's "100 Brilliant Companies" list and launched Wooter Apparel.[4][5]
In 2019, Wooter pledged $2.5 million in apparel to youth sports programs over a three-year period.[5]
During the COVID-19 pandemic, Wooter launched CovCare, a division that supplied personal protective equipment (PPE) and donated face masks to hospitals in a joint initiative with Project Protect.[6][7]
In 2021, Wooter formed a joint initiative with the National Federation of State High School Associations (NFHS).[8] That same year, Wooter began accepting cryptocurrency, including Dogecoin, as a form of payment.[9] Wooter also expanded its youth sponsorship initiative, committing to donate up to $10 million in sportswear over three years, building on a $2.5 million program started in 2019.
Operations
Wooter is a privately held company headquartered in Staten Island, New York. It designs and manufactures customizable sports uniforms and apparel for over 250 product categories, using manufacturing techniques such as sublimation.[10]
In addition to apparel, Wooter provides a digital league management platform.[2] The software enables sports organizations to create custom mobile applications and websites to manage schedules, statistics, and player profiles.[5][11]
Community impact
In 2017, Wooter founded Wooter Africa, a non-profit that organizes youth basketball leagues in East Africa.[5] Wooter has also partnered with and sponsored other community sports programs, including Each One Teach One at Rucker Park, Ballin' 4 Peace, Smush Parker’s Basketball Camp, and youth events with the NFL Alumni Association.[5][10] It also provided custom jerseys for the Balling 4 Lupus charity basketball game, supporting the Lupus Foundation of America.[5][12]