Wray Serna
American fashion designer
From Wikipedia, the free encyclopedia
Wray Serna is an American independent fashion designer and entrepreneur based in New York City. She is the founder of WRAY, a clothing, swimwear, and accessories brand,[1] and Cofounder and Chief Design Officer of Cloth.[2]
Tech entrepreneur
Wray Serna | |
|---|---|
| Born | Wray Luisa Serna Logan, Utah, U.S. |
| Education | California College of the Arts (BFA) |
| Occupations | Fashion designer Tech entrepreneur |
| Spouse | Divorced Ethan Cook |
| Website | wray |
Early life
Serna was born in Logan, Utah and moved with her family to Illinois and California. She is a graduate of the California College of the Arts where she studied fashion design, painting, and drawing, with extended studies at Parsons School of Design, Paris.Serna moved to New York City after graduating design school and worked at Issey Miyake and interned for Rachel Comey.
Career and brand
Fashion
Founded in 2015 by Wray Serna, WRAY is a New York-based contemporary womenswear collection. While her collections are designed and developed in NYC, every garment is created ethically at fair-trade, family-owned operations in India. In early 2020, just as WRAY's designs were in the process of pattern grading to extended sizes, wardrobe stylist Rebecca Grice approached her for Shrill (TV series), starring Aidy Bryant.[3] Vogue has also recognized Wray for making every garment is a full size range.[4] Wray's clothes are worn by celebrities and artists including Dakota Johnson,[5] Molly Bernard, Hilary Duff,[6] Aidy Bryant, Maya Rudolph, Sasheer Zamata, and Japanese organizing consultant, Marie Kondo. In 2021, Wray designed the wedding dress[7] worn by actress Molly Bernard for her marriage ceremony.
Technology
Serna is co-founder and Chief Design Officer of Cloth,[8] a fashion app. A profiling system gives retailers a better sense of who their customers are and what is in their closets, allowing them to better target and engage their customers.[9]
Personal life
Serna and her former husband, artist Ethan Cook,[10] divided their time between their Clinton Hill apartment and were featured in Architectural Digest[11] and their country home in the Catskills.[12]