Ximivogue
Chinese discount store
From Wikipedia, the free encyclopedia
Ximivogue (simplified Chinese: 熙美诚品; traditional Chinese: 熙美誠品; stylized XIMI VOGUE or "XIMIVOGUE"[1]), also spelled "Ximi Vogue"[2] and known as XIMISO,[3][4][5] is a Korean-inspired fast-fashion brand[6] founded in 2015.[7][1] Its headquarters are in Tianhe District, Guangzhou,[8][1] and it also has offices in Hangzhou and Yiwu.[9] It mainly provides products and services related to daily life, similar to Japanese 100 Yen stores or dollar stores.[5][10]
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 A XIMIVOGUE FMCG retail store in Nicaragua. | |
| Industry | Fashion |
|---|---|
| Founded | 2015 |
Area served | Worldwide |
| Website | www |
Ximivogue entered the Colombia market in 2019.[11] Ximivogue has expanded outside of the Chinese market and operates 1,400 stores in Asia,[12][13] Europe, Australia, North America,[14] and South America.[15]
History
Ximivogue was established in 2015 as a Korean lifestyle brand,[16] alongside other similar international retailers like Miniso,[3] Mumuso.[3][17]
In July 2018, the retailer set foot in the market of Sri Lanka.[18][19]
In 2019, Ximivogue stepped into Brunei,[20] Bulgaria[21] and Canada.[9][22]
In July 2019, Ximivogue and Mongolian Uukhai Skateboarding Association jointly organized a competition for amateur skaters and skateboarders.[23]
In July 2020, Ximivogue opened its first store in Jakarta, Indonesia.[24][25]