YH Entertainment

YH Entertainment (Korean: YH엔터테인먼트), formerly known as Yuehua Entertainment (Chinese: 乐华娱乐; pinyin: Yuèhuá Yúlè; Korean: 위에화 엔터테인먼트), is a privately held Chinese multinational entertainment group and talent agency based in Beijing.^[1] The company was founded in June 2009 by former Huayi Brothers employee Du Hua. Yuehua is involved in television production and distribution, movie production, artist management and training, music and music video production, public relations, and entertainment marketing.^[2] Yuehua Entertainment had partnerships with the South Korean companies Pledis Entertainment,^[3] Starship Entertainment,^[4] and SM Entertainment.^[5]

Company typePrivate

IndustryMusic
Entertainment

FoundedJune 2009

FounderDu Hua

Quick facts Company type, Industry ...

YH Entertainment

Company type	Private
Industry	Music Entertainment
Founded	June 2009
Founder	Du Hua
Headquarters	Beijing , China
Key people	Du Hua (Founder, President and CEO) Li Ruigang (President of China Media Capital (CMC)) Park Moo-sung (President of YueHua Korea) Lee Sang-gyu (Co-CEO of YueHua Korea) Jung Hae-chang (Co-CEO of YueHua Korea)
Products	Albums Concerts Music videos Movies
Services	Publishing records Music Copyright Artist Management Film/TV Production Entertainment agency
Website	yhfamily.cn yhfamily.co.kr

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Yuehua Entertainment received series-B financing from Gravity Media and CMC Capital in August 2014.^[6] CMC Capital invested US$49 million into the group and became its strategic shareholder at the completion of financing.^[7] In 2014, Yuehua Entertainment established a Korean branch located in Gangnam-gu, Seoul, South Korea.^[8] Yuehua announced plans for further expansion of their Korean branch operations beginning in February 2016.^[9] In 2019, Yuehua Entertainment's Korean branch moved to a new building.^[10] On November 17, 2025, Yuehua Entertainment was rebranded to YH Entertainment.^[11]