YT Industries
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 | |
| Company type | Private |
|---|---|
| Industry | Bicycles |
| Founded | 2006[1] |
| Headquarters | |
Key people | Markus Flossmann, Founder & CEO |
| Owner | Ardian |
| Website | yt-industries |
YT Industries is a German mountain bike manufacturer. Founded in 2006, the company operates in a direct-to-consumer model. YT also has showrooms at their headquarters in Hausen, Germany, and "YT Mills" in San Clemente, California; Guildford, Surrey, England; and Bentonville, Arkansas.[2][3] With its origins in dirt jumping and freeriding, YT has expanded its lineup to include all forms of mountain biking and gravel biking.
YT Industries traces its roots to a marketing company founded in 2006 by Markus Flossman called Sponsoree Deutschland.[1] Flossman and Stefan Willared built and sold their first bike, a dirt jumper, under the Sponsoree name in 2008, and in 2011 the company was renamed YT (Young Talent) Industries.[4]
YT soon moved into mountain bikes, producing the downhill Tues, Wicked enduro bike, and the park-oriented Norton. In 2014, they launched their first carbon fiber bike, the Capra enduro bike.[5] YT expanded their linup with the all-mountain Jeffsy in 2017,[6] the Decoy e-bike in 2019,[7] the Izzo trail bike in 2020,[8] and the Szepter gravel bike in 2022.[9]
In 2021, private equity firm Ardian acquired a majority stake in the company.[10]
Model range
- Dirtlove: Dirt Jumper
- Tues: Downhill 200mm travel
- Capra: Enduro 170/170mm travel
- Jeffsy: All - mountain 150mm/145
- Izzo: Trail 130mm
- Szepter: Gravel 40mm
- Decoy: enduro/all mountain e-bike