There were no regular contributors of the magazine.[3] Throughout its long history many notable figures published articles in Yeni Adam, including Nurullah Ataç, Hüsamettin Bozok, Suphi Nuri İleri, Bedri Rahmi Eyüboğlu, and Zühtü Müritoğlu.[3] Mediha Esenel contributed to the magazine between 1937 and 1946.[7] The magazine's founder and editor İsmail Baltacıoğlu also published articles in the magazine.[2][8]
Yeni Adam supported nationalism, traditionalism, secularism, statism and revolutionary approach[4] and covered articles on different topics such as literature, poetry, psychology, scientific and philosophical news.[3] It also published translations from the western publications.[3] The magazine featured political articles until February 1938 when it was temporarily banned.[3] Following its restart next year Yeni Adam did not contain political articles until its demise in 1979.[3]
Baltacıoğlu's writings in Yeni Adam were mostly about women.[8] The magazine argued that women's sole function was that of being a homemaker, but due to their emotional nature they cannot be successful in public sphere.[9] The magazine frequently addressed sexuality implicitly and explicitly.[9] It advocated sexual practice within matrimony and condemned such acts outside marriage.[9] For the contributors of Yeni Adam romantic love was a reflection of weakness, immaturity, and sickness, and marriages should be based mutual understanding between men and women from the same or similar social background.[9] One of these authors who advocated these views was the Turkish psychologist, İzeddin Şadan, who was among the leading figures in psychoanalysis in Turkey.[10] He described love as "a volatile microbe” resulting in diseases “like measles, pneumonia and typhoid", and claimed that it should be cured like others.[10] Şadan introduced his three-step scientific treatment of love which was developed based on the principles of modern psychiatry in the magazine.[10]