Yieldmo
American advertising technology company
From Wikipedia, the free encyclopedia
Yieldmo is an online advertising technology company based in New York City.[1][needs update?] Mike Yavonditte, Rick Eaton, Teddy Jawde, and Todd Coleman founded Yieldmo in 2012. Yavonditte is the company's CEO.[2]
| Company type | Private |
|---|---|
| Industry | Online advertising, Digital marketing |
| Founded | June 2012 |
| Founder | Mike Yavonditte, Rick Eaton, Teddy Jawde, Todd Coleman |
| Headquarters | |
Key people | Duc Chau (CTO) Jennifer Werner (CRO) Lisa Bradner (CSO) Lindsey DiGiorgio (CMO) Holly Danko (SVP, People) Dan Contento (SVP, Global Platform Development) Stephen Cutbill (SVP, Europe) |
| Website | yieldmo |
History
Michael Yavonditte, Teddy Jawde, Todd Coleman, and Rick Eaton founded Yieldmo in 2012. Yieldmo is a technology company focused on advertising. The founding team also built Quigo Technologies, a contextual ad network, which was acquired by AOL in 2007 for $363 million.[3]
Yieldmo announced its Series C funding led by Time Warner Investments in October 2014. Additional investors included Google Ventures, Union Square Ventures and Genacast Ventures.[1] The funding round brought the company's total funding to $22.1 million.[4] In December 2014, Bloomberg listed Yieldmo in their Machine Intelligence Landscape report.[5] In January 2015, Ad Exchanger listed Yieldmo's Hyperscroller as one of the most innovative mobile ad formats of 2014.[6] Also in 2015, Yieldmo became the first mobile network to run comScore's Media Metrix for its mobile ad network rankings.[7] In 2015, Yieldmo delivered ad impressions to 105 million smartphones.[8] Yieldmo was listed among Deloitte's "Technology Fast 500" in 2017[9] and 2018.[10] Yieldmo was also listed among Crain's "Best Places to Work in NYC in 2020".[11]
