Yoshikitty

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Created byYuko Yamaguchi
Years2009–present
Theme park attraction(s)Sanrio Puroland
Based onYoshiki
Yoshikitty
Created byYuko Yamaguchi
Years2009–present
Miscellaneous
Theme park attraction(s)Sanrio Puroland
Based onYoshiki
Official website
https://yoshikitty.shop/

Yoshikitty (stylized in all lowercase as yoshikitty) is a Japanese toy and merchandise line created in 2009 as a joint venture between Sanrio and Japanese musician Yoshiki of X Japan. The character was created by Hello Kitty designer Yuko Yamaguchi. The brand specializes in rock-themed and high fashion goods, and was voted more popular than Hello Kitty in the 2018 Sanrio Character Ranking. Yoshikitty is the first Sanrio character modeled after a real-life person.[1]

In 2007, Sanrio designer Yuko Yamaguchi approached Yoshiki about writing an official theme song for Hello Kitty, which he premiered at Hello Kitty Con in Los Angeles in 2014.[2] As Yoshiki worked on the song, their conversations inspired Yamaguchi to create an original design merging the character and the musician into "Yoshikitty".[3]

Yoshikitty was revealed in May 2009 at X Japan's concert at Tokyo Dome. In August of the same year, large-scale Yoshikitty balloons were incorporated into the X Japan's stage production.[4] On October 2, 2009, Yoshikitty's second design was revealed at Hello Kitty's 35th Anniversary celebration in Los Angeles.[5]

The documentary film We Are X includes a Blu-ray special feature interview with Yamaguchi about her friendship with Yoshiki and the creation of Yoshikitty.[6] A life-size version of Yoshikitty regularly appears at the Sanrio Puroland theme park and on special television events to play piano or drums.[7]

Design

Yoshikitty's look is modeled closely after Yoshiki, and the character's main features are long blonde hair, purple eyeshadow, and black "rock star" attire.[8] Toys have also been released featuring Yoshikitty wearing Yoshiki's androgynous stage costumes, such as a red and white nurse outfit, a wedding dress, and a "Cinderella" outfit.

Merchandise

International popularity

References

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