YouCam Makeup

YouCam Makeup was launched in 2014 by Perfect Corp,^[6][7] a company specializing in artificial intelligence and augmented reality applications for beauty and fashion, and gained popularity due to its AR and AI technologies, which provided realistic and customizable makeup simulations.^[8][9]

YouCam Makeup operates on a freemium model, offering basic features for free, while more advanced tools and effects are available through in-app purchases or subscriptions. The app also generates revenue through partnerships with cosmetic brands for virtual makeup try-ons. Its virtual try-on feature has been incorporated by beauty brands and retailers for digital product visualization for consumers.^{[10][11][12][13]} The app is available for iOS and Android devices.^[1]

Since 2016, YouCam Makeup has partnered with various beauty brands and media outlets to expand its functionalities.^[14] Collaborations include partnerships with Ardell,^[15] Laura Geller,^[16] Elizabeth Arden,^[17] and Glamour.^[18] In 2017, YouCam Makeup expanded its partnerships to include movie and TV shopping collaborations with Paramount Pictures and QVC.^[19][20]

In 2018, the app was named "One of the Best" at CES BeautyTech and won the CEW Best Beauty App Award.^[21] The same year, YouCam Makeup partnered with Cosmopolitan magazine for the first print-to-digital virtual beauty service, allowing readers to try virtual makeup looks via their mobile devices.^[22]

In 2019, the app was honored at the 32nd Edison Awards^[23] and CEW's Beauty Awards.^[24]

In 2022, the app collaborated with Paramount Pictures on the interactive Top Gun: Maverick movie experience and supported breast cancer awareness by sponsoring Pink Agenda events in May, June, and October.^[25][26][27]

YouCam Makeup can perform tasks of:^{[26][28][29][30][31]}

Virtual try-on:

• AR makeup: AR-powered application of virtual makeup looks with customizable lipsticks, eyeshadows, blushes, eyeliners, and more;
• AR accessories: Augmented reality feature enabling the application of virtual accessories, including glasses, hats, earrings, and other accessories;
• AR effects: Integration of dynamic visual elements and background modifications.

Beauty tools:

• Skin smoothing: adjustment of skin texture to remove blemishes, smooth wrinkles, and even out skin tone;
• Face reshaping: modification of facial proportions, including sliming face, enlarging eyes, reshaping nose, and adjusting other facial features;
• Body tuning: proportional alterations to body shape;
• Teeth whitening;
• Eye & lip enhancement: enhances eye color, removes red-eye, and adds sparkle.

Hairstyles:

• AI hairstyle: Simulation of various hairstyle options;
• Hair coloring: Visualization of different hair colors and shades.

Photo editing:

• Photo makeup: digital application of makeup effects including lipstick, eyeshadow, blush, and more in photo editing mode;
• Effects: application of photo effects with different styles and moods;
• Editing tools: Functions for cropping, resizing, rotating, adjusting brightness, contrast, saturation, sharpness;
• AI removal: automatically removes unwanted objects from photos;
• AI background: Modification of photo background, making transparent background, or changing the background color and image;

Generative AI tools

• AI fashion: Visualization of virtual clothing and accessories;
• AI avatar: Creation of personalized avatars with customizable features;
• AI headshot: Generation of professional-quality headshots using AI technology;
• AI studio: A creative space for visual effects and enhancements;
• AI aging: Age progression simulation through AI-based algorithms.